Data and AI systems for the real estate industry.

From the founders of McMakler. We develop and operate our own software and deliver projects for real estate companies that make a measurable difference in operations.

Schedule a call →Our team →
Experience from
Founded and built
McMaklerhome24
Career
Rocket InternetBoston Consulting GroupRothschild & CoSAPCitiNOKERA
Company

Two lines of business. One team.

01

Projects for companies

We deliver software, data and AI projects for real estate companies, from strategy to operations.

Services →02

Our own products

We develop and operate our own software for the real estate industry. It is currently in use with selected clients.

Our own products →
Services

Three ways to work together. From strategy to operations, from a single source.

For portfolio holders and asset managers, developers and investors, brokers, property managers and proptechs.

01

Strategy and roadmap

4 to 6 weeks · fixed price

Review of processes, data and systems. Result: prioritised use cases with a business case, target architecture and implementation plan.

02

Implementation

project with a dedicated team

We build products, AI agents and data platforms and integrate them into your existing IT, with agreed KPIs and regular results.

03

Operations and partnership

ongoing · 2 to 4 days a week

Operations, further development and advice. If you wish, we work as a senior tech, growth and AI partner inside your team.

CapabilitiesProduct developmentModern AI stackAI agents and automationData, analytics and BIInfrastructure and DevOpsMarketing integration and growth
References

What we have built. In production, not in a slide deck.

Our own platforms

In production with selected clients. We will introduce names and details in due course; we are happy to give you a look in person. Request a look →

in production

AI platform for brokers

Leads, properties, documents and correspondence in one system, with AI agents taking over routine work. More than 175 releases in six months.

in production

Land and zoning data

53.8 M parcels and 47.1 M buildings from 15 German states, with zoning and value per plot. An acquisition check takes 20 minutes instead of two days.

Projects for companies

Lead generation and broker network

Digital colleagues for sales and account management

AI agents work in the team chat like colleagues. The sales agent sets follow-ups and closes leads in Salesforce, reviews call transcripts and sends every team member a daily report on weekdays at 8:30 pm. The account agent onboards new partner brokers from their website and imprint, maintains delivery areas and prepares a briefing an hour before every meeting.

In use
3 agents: sales, account management, marketing
Connected
Salesforce, call transcripts, team chat
Lead generation

Performance marketing from own data

Google Ads keywords are switched on or paused automatically per city, based on broker coverage and revenue per lead from the data warehouse. Every morning an SEA agent reviews the previous day's search terms, classifies unclear cases with AI, checks them against Google search and adds negative keywords, each one reversible.

Managed
2 Google Ads accounts
Cadence
daily 8 am, steering per city
Brokerage with several offices

Business report and data hygiene by agent

Every morning at 8 the business report on the previous day is in the management channel for all offices, with an outlook on the day. The agent also checks the pipeline for overdue activities, missing next steps and data gaps and turns them into a prioritised work list.

Cadence
daily 8 am, all offices
Output
report plus prioritised follow-up list
Brokerage with a portal partner

Matching sales data with portal listings

Referred properties from Salesforce are continuously matched against the listings of a major real estate portal. This surfaces properties listed with a partner broker without a recorded mandate. Because the portal shows the address for only about 20% of listings, it is derived from the coordinates.

Matching
Salesforce against portal listings
Rating
5 match levels from confirmed to review
Approach

Larger projects, clearly led. With dedicated contacts at management level.

01 · 2 to 4 weeks

Discovery

Goals, processes, data and risks. The result is a business case and a plan.

02 · 6 to 10 weeks

Pilot

One use case in live operation, measured against KPIs agreed upfront.

03 · as planned

Rollout

Extension to further areas, team training, integration into processes.

04 · ongoing

Operations

Monitoring, further development and regular reporting to management.

Security and contracts

Trust is a prerequisite. Not a bargaining chip.

Data protection

Processing under GDPR with a data processing agreement. Hosting in the EU on request.

Access and rights

Role and permission concepts, logged access, separate environments.

Results belong to you

Rights to code, data and documentation transfer to you in full.

Confidentiality

Non-disclosure is standard, on request before the first call.

Principles. What guides every project.

Outcomes before technology

We start from the business goal, not the tool. Every solution is measured by what it improves in daily work.

Security from the start

Data protection, access rights and compliance are part of the architecture, not an afterthought before go-live.

Independent choices

We choose models, services and tools by their fit for your task, not by partnerships.

Handover, not lock-in

Code, data and knowledge stay with you. Your team can continue independently at any time.

Team

Entrepreneurs from the real estate industry. Not consultants about it.

Lukas Pieczonka

Lukas Pieczonka

Managing Director

Co-founder and managing director of McMakler, one of Germany's largest real estate brokers. Since then an investor and property developer. Responsible for product, technology and data.

LinkedIn →
Hanno Heintzenberg

Hanno Heintzenberg

Co-founder

Co-founder and managing director of McMakler. Since then an investor in several companies and a property developer. Responsible for strategy and business development.

LinkedIn →
Karl-Anton Sailer

Karl-Anton Sailer

Clients and partnerships

Ten years of investment banking at Citi in Frankfurt and London, most recently Vice President Leveraged Finance focused on private equity and real estate. Then at the construction company NOKERA.

LinkedIn →

McMakler was founded in Berlin in 2015 and raised more than 200 million euros in venture capital.

Lukas Pieczonka

Speak directly with management.

Tell us about your project. Lukas Pieczonka will get back to you personally, usually within one business day.

Schedule a call →